Happy 148th Birthday to Madam C. J. Walker!

Today — December 23, 2015 — is the 148th anniversary of Madam C. J. Walker’s birth!

She was born Sarah Breedlove on December 23, 1867 in Delta, Louisiana on the same planation where her parents Owen and Minerva Anderson Breedlove had been enslaved. The first child in her family to be born after the Emancipation Proclamation of 1863, her birth was greeted with much hope and promise. But the Breedlove family’s reality was bleak. Watermark Delta Cabin (www.aleliabundles.com)

By the time Sarah was seven years old, both parents had died. At ten, she moved across the Mississippi River to Vicksburg, Mississippi with her older sister, Louvenia, and her brother-in-law, Jesse Powell, who was so cruel, she would later say, that she “married at 14 to get a home of my own.” Another blow came with the death of her husband, Moses McWilliams, when she was 20. Now with her two-year old daughter, Lelia (later known as A’Lelia Walker) to raise, she moved up the river to St. Louis, Missouri where her older brothers worked as barbers.

 

She struggled for the next decade working as a laundress, doing the back-breaking work of washing clothes by hand in tubs and without indoor plumbing. At the end of some weeks, she’d made as little as $1.50, but her dreams for her daughter made her persevere. One day while her hands were buried deep in soap suds, she despaired that life might never get better. But the solution to her problems eventually came when she developed a shampoo and ointment to heal the scalp disease that was causing her to go bald.

Madam Walker died at Villa Lewaro in May 1919.

Madam Walker died at Villa Lewaro in May 1919.

By the time she died on May 25, 1919 at Villa Lewaro (her mansion in Irvington-on-Hudson, New York), she had founded the Madam C. J. Walker Manufacturing Company and become a millionaire, some say the first self-made American woman to attain that level of financial success.

 

There is much more to her story of course. How she discovered, developed and marketed her “Wonderful Hair Grower.” How she employed thousands of women as Walker sales agents and beauty culturists. How she spoke up to Booker T. Washington at his 1912 National Negro Business League Convention. How she gathered more than 200 women together for one of America’s first national conventions of women entrepreneurs in 1917. Her prominence as a philanthropist and patron of the arts. Her friendships with Ida B. Wells, W.E.B. DuBois, Mary McLeod Bethune and James Weldon Johnson among others. Her $1,000 contribution to Indianapolis’s YMCA and $5,000 to the NAACP’s anti-lynching campaign. Her activism on behalf of black soldiers, young women and the rights of African Americans.

 

Her legacy of entrepreneurship and philanthropy still empowers others. She is often mentioned by businesswomen in America and beyond as an inspiration. Her company is discussed and critiqued in a Harvard Business School course. Dozens of students across the nation prepare projects about her every year for National History Day. Countless young girls have dressed up as Madam Walker for Black History Month and Women’s History Month. She is the subject of numerous documentaries, public service announcements and news stories. Several organizations host annual Madam Walker awards luncheons. The Madam Walker Collection of photographs, letters and business records is the most popular collection at the Indiana Historical Society. She was featured on a U. S. postage stamp in 1998. Recently her name was touted as contender for the $20 bill. There are two National Historic Landmarks associated with her life: Villa Lewaro in Irvington-on-Hudson, New York and the Madam Walker Theatre Center in Indianapolis, Indiana.

Here are some of the books in which she has been featured or mentioned in the last couple of years. IMG_1275

Angella M. Nazarian’s Visionary Women (Assouline Publishers)

Cynthia L. Greene’s Entrepreneurship: Ideas in Action (Cengage Learning)

Faith Ringgold’s Harlem Renaissance Party (Amistad)

James J. Madison and Lee Ann Sandweiss’s Hoosiers and the American Story (Indiana Historical Society)

Martin Kilson’s Transformation of the African American Intelligentsia 1880 – 2012 (Harvard University Press)

Diane Radmacher’s Famous Firsts of St. Louis: A Celebration of Facts, Figures, Food & Fun

As we approach the 150th anniversary of her birth, we can say there are more exciting announcements to come in the new year. Stay tuned!

 

Other blog posts that might interest you

A Family Perspective:  Celebrating Madam Walker’s Legacy

Madam Walker’s 1917 Convention: Entrepreneurship and Protest Politics

Madam Walker’s Mansion: The Future of Villa Lewaro

Madam Walker’s August Garden

Woodlawn Cemetery — Burial Place of Madam Walker — Designated National Historic Landmark

Madam Walker Visits the Brothers Dumas in Mississippi

Madam Walker Black History Month 2013

 

To learn more about Madam Walker, visit our official Madam C. J. Walker website at www.madamcjwalker.com

To order On Her Own Ground: The Life and Times of Madam C. J. Walker and Madam Walker Theatre Center, visit my website at www.aleliabundles.com

Here’s a link to videos about Madam Walker.

Check out Madam Walker on Facebook.

Madam Walker Honored: A Great Hoosier

Madam C. J. Walker honored as a Great Hoosier in Indianapolis on March 2, 2012

Madam C. J. Walker was honored in the inaugural class of Hoosier Legacy Award nominees with a memorial on Georgia Street in Indianapolis on March 2.

Descendants of several of the ten iconic Hoosiers joined Mayor Greg Ballard as he unveiled the seven-foot-tall pillars in the plaza that had hosted the 2012 Super Bowl Village a few weeks earlier.

Mayor Ballard unveils a Legacy Award Pillar. Looking on are Lance Bundles, Judith Ransom Lewis and A'Lelia Bundles (Credit: Robert Scheer/IndyStar.com)

Madam Walker’s great-great-granddaughter, A’Lelia Bundles, presented remarks on behalf of the families. “As I pondered the lives of these great Hoosiers,” she told the audience, “I couldn’t help but imagine them all seated together at a magnificent banquet. What would Madam Walker–a pioneer of the modern hair care and cosmetics industries–have to say to Eli Lilly–a pioneer of the modern pharmaceutical industry–about building a business?”

Other honorees–whose lives spanned two centuries from 1768 to 1968–are Pulitzer Prize winners Booth Tarkington and Ernie Pyle, Ben-Hur author Lew Wallace, Grammy Award winner Wes Montgomery, Presidents Abraham Lincoln and Benjamin Harrison, suffragette May Wright Sewall and native American leader Tecumseh. The selections were made by a panel convened by the Greater Indianapolis Progress Committee, a civic organization chaired by attorney Deborah Daniels.

A'Lelia Bundles speaks on behalf of the Legacy Award families (Photo: Robert Scheer/IndyStar.com)

Among the descendants and family friends who attended were Robert Montgomery, son of jazz guitarist Wes Montgomery; Ted and and Anita Sewall, representing the May Wright Sewall family; Lance Bundles, great-great-grandson of Madam Walker; and Judith Ransom-Lewis and Robert Ransom, grandchildren of Walker Company attorney F. B. Ransom.

Madam Walker Theatre Center board chair Joni Collins was joined by several staff members from the National Historic Landmark. (more…)

A Family Perspective: Celebrating Madam Walker’s Legacy

Madam Walker's Everyday Silver (Madam Walker Family Archives/A'Lelia Bundles)

One of my earliest memories of my great-great-grandmother’s existence is seeing her monogram on the silverware we used everyday. “CJW” for “C. J. Walker,” the name Sarah Breedlove McWilliams adopted after marrying her third husband, Charles Joseph Walker.

I grew up in Indianapolis in a home surrounded by items that had belonged to Madam Walker–the early twentieth century hair care entrepreneur and philanthropist–and her daughter, A’Lelia Walker, who was to become an icon of the Harlem Renaissance. And ofcourse with a name like “A’Lelia,” there was an obvious connection since both my mother and I are named for Madam Walker’s daughter.

Madam Walker's China (Madam Walker Family Archives/A'Lelia Bundles)

 

The china that we used on special occasions had been purchased by Madam Walker. The Chickering baby grand piano on which I learned to read music, had been in A’Lelia Walker’s 136th Street Harlem townhouse and Edgecombe Avenue pied-a-terre. And, yet, as a child I was never made to feel as if Madam Walker were the center of my universe or that I had any obligation to carry on or live up to a legacy. (more…)

Woodlawn Cemetery–Burial Place of Madam Walker–Designated National Historic Landmark

Burial site of Madam C. J. Walker and A’Lelia Walker at Woodlawn Cemetery in The Bronx

June 30, 2011:  Secretary of the Interior Ken Salazar today announced that The Woodlawn Cemetery in The Bronx–where entrepreneur Madam C. J. Walker and her Harlem Renaissance arts patron daughter, A’Lelia Walker, are buried–has been designated a National Historic Landmark, the highest recognition accorded to the nation’s most historically significant properties.

There are two other National Historic Landmarks associated with the legacy of the Walker women: The Madam Walker Theatre Center, a cultural arts organization in Indianapolis, and Villa Lewaro, the home Madam Walker built in Irvington-on-Hudson, New York in 1918. Villa Lewaro was added to the National Register of Historic Places in 1976. The Walker Theatre was added to the National Register in 1991.

Madam Walker died on May 25, 1919 at Villa Lewaro, where her funeral was held on May 30. Among the pallbearers were New York Age publisher Fred Moore, composer J. Rosamond Johnson, and Alpha Phi Alpha founder Vertner Tandy, Villa Lewaro’s architect.

Pallbearers for Madam Walker’s 1919 Funeral (Madam Walker Family Archives/www.aleliabundles.com)

A’Lelia Walker,who held a private ceremony for her mother at Woodlawn on June 3, 1919, was herself buried there in August 1931. (more…)